November 25, 2012
The Commercialization of Thanksgiving
Good afternoon everyone! I hope you have all had
great Thanksgivings, and have enjoyed the awesome long weekend! I know I
certainly did.
I would like to use this time to talk (really
rant) about what I see as the degradation of American holidays, and their authentic
meanings in favor of commercializing them, and turning days of reflection,
giving, and thankfulness into mere sales events, 'door buster deals,' and
shopping trips. Only in America do we have a day where we are thankful for what
we have, and then turn the following day, Black Friday, into a time where we
literally trample other people in order to get what we think we need, at a
lower price. This is the absolute height of irony, and something that could
only happen in our country, the United States of America. Given this trend, I
am honestly a bit sad to call myself an American, and to associate myself with
millions of naive, shopping-obsessed fools who allow themselves to be duped by
clever advertising and the '10% off' signs. So duped in fact, that they wake up
in the middle of the night to go get deals on things like TVs, video games,
other consumer electronics, and more stuff we really don't need. It’s all just
about keeping up with the Joneses’.
It would be fine if people were buying things that
they actually needed, but to wake up at 3 a.m. to go buy an Xbox 360, which
just ends up wasting your time and money, is embarrassing, especially the day
after we gather as families to eat a meal where we talk about how grateful we
are for having food, and the presence of our loving parents, spouses, and
children. It is a time where we ideally should be reflecting on the sacrifices
of the pilgrims to build a new land. They fled from religious persecution, and
did not worship money or gadgets as idols, but actually led purposeful lives,
through worship, charity, and kind acts.
Not that I am one to whitewash history. The
early pilgrims, and their later colonial friends, ended up wreaking havoc on
the peaceful lives of the indigenous Native Americans. They used brute force to
subjugate the native peoples, and stole many acres of their land. They looked
down on the Native Americans as primitive and sub-human.
It is impossible for historians today to tally
how many native Americans were killed through disease or warfare by European
settlers. To give but one example: the Indian Removal Act of 1830 led to the
Trail of Tears, in which about 20,000 Cherokee Indians were forcibly removed
from their homes, and forced to walk over 2,000 from their reservation in
Oklahoma. Read more about this tragedy here: http://en.wikipedia.org/wiki/Trail_of_Tears#Trail_of_Tears_National_Historic_Trail
Getting back on my original train of thought,
yes, there is no question that Europeans mistreated the Native Americans. However,
that does not mean that we should totally write Thanksgiving off as irrelevant,
or meaningless. We can still learn valuable lessons today in 2012 from these
first pilgrims. We can learn about the importance of racial, and religious
tolerance. Taking a leaf out of the Quakers' book would be a great start.
William Penn, the founder of the great state of Pennsylvania, established this
state as a region where anyone and everyone could live and thrive together
peacefully, regardless of religion. His great experiment turned out to be a
smashing success. However, we have not learned enough from the legacy of Mr.
Penn.
According to a report from Pew's Forum on
Religion and Public Life, "In the year ending in mid-2010, there was an
increase in the number of incidents in the U.S. at the state and local level in
which members of some religious groups faced restrictions on their ability to
practice their faith. This included incidents in which individuals were
prevented from wearing certain religious attire or symbols, including beards,
in some judicial settings or in prisons, penitentiaries or other correctional
facilities. Some religious groups in the U.S. also faced difficulties in
obtaining zoning permits to build or expand houses of worship, religious
schools or other religious institutions."
The United States of America has, according to
this report, "moved from the low category of government restrictions on
religion to the moderate category for the first time."
This is a problem that is perhaps even more
important than our obsession with shopping, and our ridiculously easy ability
to be misled by corporations that want our money. We need to step up our
tolerance game, and regain our rightful place as a world superpower. That
cannot happen without tolerance.
Europe has also become far more xenophobic, and
intolerant, especially of Muslims, during the past few years. According to a
U.S. State Department report, Europe has "growing xenophobia,
anti-Semitism, anti-Muslim sentiment, and intolerance toward people considered
‘the other.’”
In the past few years, Belgium and France passed
laws restricting dress that “adversely affected Muslims,” while Hungary passed
laws that make it so difficult to register religious organizations that the
number of religious groups has fallen from 300 to 32. In 2009, Switzerland
added a constitutional amendment banning the construction of minarets.
This is a serious problem. In Egypt, Coptic
Christians get murdered, and their churches burned on a daily basis. In the
U.S., we all remember the maddening hysteria surround the Park 51 Muslim
community center.
An extremely important idea that we need to take
to heart, as Americans, and as citizens of the world, is that of religious
tolerance, and acceptance.
In my eyes, it is tragic that people fight over
the new iphone 5, while over 30,000 innocent civilians have died in Syria due
to government-sanctioned genocide, without us doing anything about it.
Commercialization is not only limited to
Thanksgiving, Labor Day, Mother's Day, Father's Day, Memorial Day, July 4th,
New Years, and Valentine's Day. It has also seeped into what used to be
religious holidays. Christmas, Easter, Hanukkah, etc, are now known as mere holiday
shopping seasons, devoid of their religious significance.
I am deeply sympathetic to Christians that wish
to celebrate Christmas as a religious holiday, and discuss its religious events
and messages, rather than focusing on turning it into a time to merely buy
gifts. I wish more Americans would do that, rather than get sucked into the
commercial bubble.
While there is definitely value in buying gifts
for those that are in your life, including family and friends, we Americans
take it to a whole 'nother level. According to the National Retail Federation,
in 2011, 55.2 billion dollars was spent on Black Friday shopping during the
Thanksgiving weekend. That’s a whole lot of money!
Perhaps instead of using our money to buy more
electronics and purses, we could focus on spending at least some of it to
organizations that are currently helping victims of Hurricane Sandy. Many of
these people are now homeless and carless. Holiday gifts are the last of their
worries- try buying a new house! Let's take the spirit of gratitude that
Thanksgiving is infused with, and apply it to our own lives.
We are grateful for what we have, and therefore,
we have an obligation to give. Because
of the gifts that we have been given, some natural, some from others, we have
been able to succeed, and live happily. Now, it’s up to us to give of ourselves
and our talents to others, be they friends, family or strangers. Because
ultimately, giving of ourselves is what really provides us with meaning and
satisfaction in life.
Sources:
http://en.wikipedia.org/wiki/Black_Friday_(shopping)#Cyber_Monday
http://american-history.blurtit.com/q398280.html
http://www.learnnc.org/lp/editions/native-chesapeake/1804
http://www.census.gov/newsroom/releases/pdf/cb11ff-24_holiday.pdf
I really love this line:
ReplyDelete> Only in America do we have a day where we are thankful for what we have, and then turn the following day ... into a time where we literally trample other people in order to get what we think we need
On the almost-obscene excess of commercialization in America, see also the Amazon Random Shopper: http://randomshopper.tumblr.com/
It buys things for you from Amazon completely at random. The creator of Random Shopper was very conscious of the irony. He writes: "How would these purchases make me feel? Would they actually be any less meaningful than the crap I buy myself on a regular basis anyway?" So he did this as a kind of artistic critique/comment on society, I guess.
Very interesting topic...
ReplyDeleteMichael I have split feelings on this. I really don't have a problem with things like Black Friday or doorbuster deals on Labor Day. I have a problem with that we do not take these holidays seriously or appreciate them, but that is NOT to say that we should stop these major shopping days. I believe that Schools need to take such holidays like Thanksgiving and spend time discussing the history and meaning behind the holidays and how they relate to us.
Phillip- Thank you for raising such an important point that I didn't mention. Schools really should accept the responsibility, and educate our children more fully and accurately about Thanksgiving, Veteran's Day, and 4th of July so that American children know about important events that took place in our country, and why it's our duty to remember them.
ReplyDeleteIn regards to your first claim, I think you make a fine case, but I am unsure about your conclusion. Why don't you have a problem with Black Friday, or sales on Labor Day? These sales are not connected to the holidays they are situated on, and sometimes even promote values that run contrary to their respective holiday dates (see Black Friday)!
In other words, while yes, shopping is a great way to stimulate our economy, and American consumers should definitely be spending more right now, why do we need to promote that to the extent of commercializing and monetizing our beloved holidays?
Michael and Phillip-
ReplyDeleteAnother great discussion! I really feel split on this topic- I agree that Black Friday has been taken to a whole other level (the fact that it is not uncommon for people to physically fight over products sends a strong signal that something is seriously wrong!)- but, on the other hand, the holiday shopping time provides jobs for many people and does help boost the economy.
In the recent years, stores have been opening earlier and earlier (i.e. on Thursday night)- I read an article last week about how in the coming years many Black Friday shoppers will start shopping as early as Thursday morning. What will this do to Thanksgiving?!
Well like I said, in order to prevent the demoting, if you will, of Thanksgiving I believe it is necessary for schools to take upon the responsibility of teaching students the real meanings behind holidays such as Thanksgiving. And I couldn't agree more that having shopping events such as Black Friday are great for the economy and I think they should continue on. And I think it should be noted that shopping events such as Black Friday are not the only days where people fight for the products they are after. It really isn't that much of a rarity.
DeletePhillip-
DeleteDo you think that just by teaching the importance of Thanksgiving, people (or students), would choose Thanksgiving over great shopping? Michael, what are your thoughts?
Ms. Keller,
ReplyDeleteI really believe that if students were imbued with the value of gratitude, understood the history of our country, and were taught about the hard work of the pilgrims (notwithstanding the Native American suffering), then they would choose to commemorate and celebrate this meaningful holiday over the sale of any new toy, electronic gadget, etc. However, this might be a bit too idealistic. Shopping is an essential element of keeping our economy strong, and kids will always want the newest thing, at the best price, or at least whatever the ads on T.V. tell them is good.